Our story
Built by creators, for the creator in every founder.
Sosh AI wasn't born in a boardroom. It was born from the experience of building a brand that reaches over 15 million people every month.
Rubaina and Rachit Jawa left their corporate jobs to build miscgyan — a creator-lifestyle brand that has grown to over 100,000 followers and reaches more than 15 million people every month.
Along the way, they became experts at what most founders dread: showing up consistently on social media. They've managed content across 14 channels, built creator playbooks, and learned what actually works — the hard way.
The problem
We built the tool we wished we had.
We spent years creating content for miscgyan — and we loved it. But we also knew something was broken. Every founder, every small business owner we met had the same problem: they knew they should be posting on social media, but they didn't have the time, the skills, or the budget to do it consistently.
The tools out there didn't help. They gave you a calendar and said "figure it out." We thought: what if the tool could actually create the content?
The answer
So we built Sosh AI.
Sosh AI is the tool we wished we had when we started. It learns your brand through our proprietary BrandDNA intelligence — your voice, your audience, your goals — and creates a full month of content in a single click. Not templates. Not suggestions. Complete, ready-to-publish posts that sound like you.
Hooks, captions, video scripts, newsletters, microblogs — adapted for every platform. One click. One month. Done.
Sosh AI is built with love in Vancouver, Canada — and we launched at Web Summit Vancouver 2026.
Built by creators who get it.
Start your free trial. Set up in under 5 minutes.
Sosh AI
AI-powered social media management for creators, founders and SMBs.
Vancouver, BC, Canada
© 2026 Sosh AI. All rights reserved. Built in Vancouver, Canada.